The Brand’s Limited-Edition Debut Bottles the Clean, Familiar Smell of a 1957 Classic.
Dove Original Fragrance is the brand’s first-ever fine fragrance, a limited-edition perfume that bottles the clean, familiar scent of the Original Beauty Bar. Dove announced it on Thursday, October 22, and it goes on sale on Tuesday, October 27.
What Is Dove Original Fragrance?
The perfume takes the unmistakable scent of the Original Beauty Bar, first launched in 1957, and turns it into something that can be worn beyond the shower. Dove says fans have asked for years for the scent to be bottled, and describes the result as soft, clean and comforting. The brand pitches it as a fragrance people already know before they smell it, one meant to evoke a parent’s shower, a warm hug from a close friend or a familiar morning routine.
Ann Gottlieb Created the Scent
Perfumer Ann Gottlieb developed the fragrance. Her earlier work includes scents for Calvin Klein, Dior, Marc Jacobs and Estée Lauder. In a statement, she said the most memorable fragrances make people feel something, and that Dove Original Fragrance aims to deliver the freshness, familiarity and comfort that have resonated across generations. She added that turning the scent into a fine fragrance celebrates why it has lasted while giving its biggest fans a new way to enjoy it.
A Bottle and Price That Nod to 1957
Here are the key details of Dove Original Fragrance at a glance.
| Detail | Information |
|---|---|
| Brand | Dove (Unilever) |
| Type | Limited-edition fine fragrance |
| Perfumer | Ann Gottlieb |
| Scent Inspiration | Original Beauty Bar (launched 1957) |
| Price | $19.57 |
| Announced | Thursday, October 22 |
| On Sale | Tuesday, October 27 at 9 a.m. PT / 12 p.m. ET |
| Waitlist | dovefragrance.com |
The design pays tribute to the brand’s history. The bottle follows the curved shape of the Original Beauty Bar, a detail longtime customers should recognize at once, and the cap carries a sculptural gold dove. The price tells the same story: Dove calls $19.57 a special, community price, a nod to the year the bar first launched.
Dove Original Fragrance Release Date and How to Buy
Dove Original Fragrance goes on sale Tuesday, October 27, at 9 a.m. PT, which is 12 p.m. ET. The waitlist is already open at dovefragrance.com, and fans who want a bottle should sign up before the sale begins. Dove’s release describes the launch as a one-time social drop, and because the perfume is limited edition, stock may not last.
Why Dove Original Fragrance Matters for Fragrance Fans
The launch shows a mass-market personal-care name moving into fine fragrance with nostalgia as its main selling point, and at a price far below most perfumes. For readers who follow the category, Dove Original Fragrance is a reminder that familiar, comforting scents can resonate as strongly as rare or exotic ones. For more on how beauty brands are reshaping fragrance, browse our Fashion & Beauty coverage and all our Latest Stories.
FAQs: Dove Original Fragrance
What Is Dove Original Fragrance?
It is Dove’s first-ever fine fragrance, a limited-edition perfume based on the scent of the Original Beauty Bar.
How Much Does Dove Original Fragrance Cost?
It is priced at $19.57, a nod to the 1957 launch of the Original Beauty Bar.
When Can You Buy It?
It goes on sale Tuesday, October 27, at 9 a.m. PT / 12 p.m. ET, and a waitlist is open at dovefragrance.com.
Who Developed the Scent?
Perfumer Ann Gottlieb, whose past work includes fragrances for Calvin Klein, Dior, Marc Jacobs and Estée Lauder.
Images credit – Unilever
